In partnership with Gramtel’s marketing services partner Element-31 (Now ThinkMarketing), Bobbr developed Gramtel’s web site infrastructure, back-end administrative tools, and front-end display. And guess what? It’s hosted on a dedicated box within Gramtel’s state-of-the-art data center.
Gramtel admins can login to their secure admin tools and easily add content, pages, and documents. When content changes, the navigation structures all update on the fly. Another useful feature is the practice of url rewriting. When visiting the site, you’ll notice very useful URLs
like:
http://www.gramtel.com/content/Products_And_Services/Disaster_Recovery/Standby_Servers.aspx
rather than the ultra common:
http://www.yoursite.com/page.aspx?id=1
This is extremely beneficial to their search engine optimization (SEO) as Google and other search engines use keywords in the URL as part of their ranking algorithms. We at Bobbr™ eat our own dog food and also implement URL rewriting as one of our internal SEO techniques.
Tags: Gramtel · Search Engine Optimization · SEO · URL Rewriting
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