We recently did a promotion for TweepMe.com for free lifetime accounts to the service. We gave away nearly 1,000 to increase the activity for our paid users rapidly.
When weighing the options for online ad campaigns for the promotion we elected to pause our Google Adwords initiative and go with an ad on a couple of small blogs via BuySellAds.com.
We chose this route because our measurable ROI during this campaign is essentially zero since we are giving the accounts away. So rather than pay per click, we thought running a few monthly ads on well optimized blogs would generate the push we need while keeping the ad spend fixed.
So which blogs? We looked to our analytics for the answer. We took a look at the top 4 blogs that referred traffic to us organically – meaning they linked to us as part of a story they had written. We figure since they are already sending TweepMe.com a good amount of traffic, we should grab the traffic that they’re NOT sending to us as well. With the ads placed through BuySellAds.com, we were able to do just that. From Pelfusion.com alone we recieved a couple thousand extra visitors for less than $100… Just pennies per click.
Advertising on sites that already send you traffic works because they are usually well optimized for the same search results you are targeting – otherwise the user wouldn’t have found the page where they wrote about you in the first place.
By placing a fixed cost ad on their site you are hooking into their SEM/SEO traffic at substantially lower CPCs that bidding on those keywords directly.
Tags: buysellads.com · CPC · CPM · online advertising · online marketing · SEO
Scorpiono
As the song says, “I’m happy you’re happy!”
Cheers,
- Sergiu (BSA)