SEO is a verb. It is the act of not only optimizing your web site’s structure and content to achieve relevancy, but also cultivating the relationships and network of outside web sites that link to yours.
In fact, external in-bound linking is one of the most important factors of a high rank on the search engines.
So how can you get a large number of sites to link back to yours in a short amount of time? Do something outrageous!
The TweepMe.com web app that we developed has thousands of incoming links from sites we’ve never read. Not because the site is outrageous by any means, but because the idea of what the site does is controversial and caused an outrageous amount of feedback – both good and bad.
The people that love the site posted about how much they love it and the people that hate it won’t stop hating on it…. That’s a great thing!
It’s great because as people blogged and tweeted their opinions, they left links back to the site along the way – usually keyword laden links like ‘check out this site that gets you thousands of Twitter followers’.
Search engine algorithms can’t yet decide the nature of a link (if it’s positive or negative), only that a link exists. So whether good or bad, it’s ALL good.
Whether you have to skydive for charity, or swim the English Channel – doing something that sticks out in peoples’ minds will prompt them to spread the word.
Tags: Black Hat · Search Engine Optimization · SEO
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